PREP NOTES

Google has changed the way they've presented search results in the past focusing on marketing objects at you as they can build up a virtual profile about you based on your searches and market items that you are interested in.

Google says, "We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank. Our users trust our objectivity and no short-term gain could ever justify breaching that trust.”

NEW GOOGLE SEARCH FEATURES:

1. Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page; 
2. Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and, 
3. People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community. 

Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. That’s right; Google+ circles, photos, posts and more will be integrated into search in ways other social platforms can only dream about.

Google+ profiles will now be a part of the search query box. As long as you’re signed into Google+, Google will try to finish your search query with the most likely in-your-Circles match. Google, in other words, is assuming that you’re looking for someone you know and not just a random person with the same name.

What you'll find with Search plus Your World:

 

Photos from you and your friends

Search for photos shared with you on Google+ or uploaded by you and your connections.

 

Google+ content from your circles

Relevant Google+ posts and comments that have been shared with you will now appear in your search results.

Profiles in search

Find people faster by seeing their Google profile appear right as you type their name in search.

 

Related people and pages

Discover people and brands related to your search and connect by adding them to your circles.